June 23, 2008
Activison releases Call of Duty 5 – World at War trailer! Click here to watch trailer.
In getting our mums and dads to play videogames the Nintendo Wii did what no other console has done before. But according to a study, it’s the PS3 that is the most fancied console for those over 44.
Despite it’s easy-to-grasp remote controller, the Wii is most popular with 18-24 year olds, while it was found the Xbox 360 was popular with the slightly more mature 35-44 year olds.
It’s a strange collection of findings. Perhaps the likes of Grand Theft Auto 4 struck a chord with oldies wishing to take their frustrations out on the world of Liberty City?
Are games like Wii Sports and Wii Fit just too patronising for oldies? You can dispute the evidence by downloading the study here http://www.smrb.com/study/default.aspx?c=Marketwire%3a+Xbox+and+Playstation.
Logitech has launched its latest gaming peripheral, a cordless Precision controller for the Playstation3 (PS3).
The Precision controller features a floating D-pad design and offers a cordless game-pad with reliable 2.4GHz Cordless Freedom technology.
The new controller promises precise control up to around 30-feet with no lag, ensuring that the gamer enjoys a smooth gaming experience. It features advanced power-saving technology that promises over 150 hours of game play on a single AA batteries (2) set.
The new cordless Precision controller for the PS3 is priced at Rs 2,990, and comes along with a two-years warranty.
June 4, 2008
DFC Intelligence has come out with its latest forecasts and the outlook looks very good for PS3.
According to DFC, PS3 will overtake Xbox 360 in 2009.
“The Xbox 360 was unable to take advantage of Sony’s struggles to build the type of large lead needed to maintain a long-term advantage,” the group wrote in its May 2008 Dossier.
On the whole, they predict that Wii will take win the next-gen race, because it “has enormous momentum and appeals to the broadest audience.”
If DFC is correct, then Nintendo’s console will also set a new record for the most consoles sold in a single year in 2008.
Surprisingly, a bad economy is good for video games, claims DFC.
“Ironically, a slowing economy can actually help the game industry. Videogames provide a high rate of entertainment return and high gas prices actually encourage people to stay at home and play games,” the report said.
Owners of PlayStation 3 consoles will soon see adverts inside video games after Sony struck a deal with IGA Worldwide, a company that specialises in ‘in-game’ advertising.
The adverts, which can take the form of anything from a bottle of soft drink a virtual character consumes to a large billboard inside a sports stadium, are updated by the PS3’s internet connection.
The deal will bring give rise to the first in-game adverts seen by owners of PS3s, and should provide a filip to the fledgling video game advertising industry, which experts say could grow to be worth $1 billion by 2011.
Electronic Arts (EA), one of the largest video games publishers, will be the first company to incorporate adverts into its PS3 titles under the deal, financial details of which haven’t been disclosed. Among the first games to display advertising will be Madden NFL football, NBA Live basketball, and the racing franchises Need for Speed and Burnout.
Advertisers have long sought ways to target the young, mostly male audience which spends an increasing amount of time playing video games – often at the expense of traditional media such as TV. Publishers, meanwhile, have been exploring new, web-based business models.
In January, for instance, EA announced that it would distribute a slimmed down version of Battlefield, the popular combat game, free via the internet, and aim to make money through in-game ads, as well as the sales of weapons and other virtual items that can be used in the game.
IGA Worldwide says it serves “hundreds of millions of ad impressions” each week to more than ten million people who play online games.
One problem faced by in-game advertising, analysts say, is that adverts cannot always be configured to run across different consoles, even if they are designed for the same game, making it difficult for brand owners to plan campaigns.
Wal-mart offers a $100 gift card with the purchase of the Sony PS3 and other Blu-ray players.
The Sony PS3 40GB sells for $399, with the gift card you essentially get the PS3 for $299 at Wal-mart. Wal-mart says that the Giftcards are in limited quantities available and for online use only; additionally Gift Cards are non-refundable. The Blu-ray promotion runs apparently from June 8th-14th, but the deal for the Sony PS3 is already available on the Wal-mart site.
The $100 gift card is also available on PS3 bundles.
Sony have announced a new PlayStation Eye Camera bundle for the lucky gamers out in Japan.
While the PS Eye USB camera has been out for a while, the interesting addition to the bundle is a software title called Memoushon, which contains six casual interactive games.
Sony Computer Entertainment Japan describes these as:
“Make” – software for editing images and sounds recorded through PlayStation Eye camera.
“Look” – Interactive virtual aquarium brought to life by the motion sensitive camera, where users can feed fish and watch them glide across the tank.
“Solve” – Puzzle game. Users have to change the floor surface of the labyrinth by the movements of their hands and roll the ball to the goal.
“Play” – Puzzle action game. Users have to save the “sticky” creatures in the game with the movement of their hands.
“Fly” – Interactive art experience that let users travel over ancient Japanese paintings, sending bird flocks soaring using hands and body movement.
“Move” – Interactive art experience that creates visual effects from body movement and sound.
The PS Eye will also allow you to video chat to six people at the same time – they simply have to be registered as your friend on the PlayStation Network, and of course, have a PS Eye themselves.
For now Sony only announced the PS3 accessory bundle in Japan with no news on if it will reach Europe. It will start shipping on July 24th for 5,000 Yen (about £25).