June 28, 2006
PS3 Games Not Necessarily $59.99
People were understandably upset when companies decided next-generation meant charging everyone $10 more for their games — especially when the price was applied to last-generation ports like GUN and Tony Hawk’s American Wasteland. Nonetheless, most have sucked it up at this point, but no one anticipated Sony would actually up the ante when PlayStation 3 dropped in November.
Yet SCEA president Kaz Hirai isn’t promising a $59.99 price tag for PS3 games this fall. In an interview with PSM, the Sony leader explained. So, what I can say now is, I think it would be a bit of a stretch to think that we could suddenly turn around and say “PS3 games now $99.99″ I don’t think the consumers expect the software pricing to suddenly be double,” he told the magazine. “So, if it becomes a bit higher than fifty-nine bucks don’t ding me, but, again, as I said, I don’t expect it to be a hundred bucks.”
In other words, consumers should expect PS3 games to cost somewhere between $59.99 and $99.99. He doesn’t expect them to be a hundred dollars, but it’s only a “stretch” to expect it. Have we moved back to the cartridge ages here? Wasn’t disc-based media supposed to make everything cheaper? I don’t want to remember how much my parent’s paid for several of Square’s older SNES releases during Christmas.
Sony’s cocky enough to price their hardware above the competition, but we don’t seriously expect them to change consumer expectations for software prices. We hope.