June 22, 2006
No Need For An Exclusive GTA IV, Says Sony Exec
Is Jack Tretton serious or is he just hiding a deal gone sour? this is the kind of question that comes to mind when reading Sony's co-Chief Operating Officer of Sony Computer Entertainment America statement.
In an interview with The Street, Tretton says that third party titles have little importance in the PS3 – Xbox 360 war.
"The days of locking up exclusive content from a third party and having that be key to your strategy is really a dangerous road to go down because I think with the cost of development, not many developers can afford to do exclusivity. So, really what defines the uniqueness of a platform from a software standpoint are the offerings that you have from first party."
Furthermore, Tretton goes on emphasizing that not having Grand Theft Auto 4 as an exclusive title in 2007 will not affect the console
"There's no question that having the Grand Theft Auto franchise helped us a lot and helped us sell some units, but I don't think the battle would be any different with or without Grand Theft Auto.
If you look at our first-party library and the franchises that we've brought to market over the course of PlayStation 2, we have a very formidable first-party library of exclusive software that will help define us."
Sony's PlayStation 3 has been criticized a lot for various reasons, it's release price ($499 and $599) being the most obvious. However, in spite all criticism, company execs continue to believe That PlayStation 3 will be a hit, due to its first-party exclusives.
Also, such confidence could have been boosted by recent PlayStation 2 sales charts, which indicate that Sony 's console is still outselling the Xbox 360.