February 17, 2006

Sony’s PS3 To Sell Big, Maybe Even Work With Microsoft

Posted in General at 7:10 pm by corneliusw

Sony is preparing right now. It’s preparing because this really is a crucial year for the company. It’s next-generation gaming console, the fabled PlayStation 3 is coming out, at some point this year, and only then the company will see whether all the bets it made regarding its product will pay off.

And one of those bets is that Sony expects to ship over 100 million PlayStation 3 (PS3) game consoles globally this year, according to Tetsuhiko Yasuda, Sony Computer Entertainment Asia’s corporate executive managing director and senior vice president of Asia, cited by Carrie Yu for DigiTimes.com.

Sony has not finalized the specific time frame for the PS3 launch, as well as pricing, he said. The company aims to launch the PS3 at the same time throughout Asia. However, not all the regions in the global market will see the same launch day, as the Internet infrastructures differ in each individual market, Yasuda said.

Sony has shipped over 100 million PS1game consoles and similar amount of the PS2 game console, with Taiwan and Hong Kong accounting for 10% of its PS2 sales in Asia, Yasuda indicated.

Also, Sony may consign the manufacture of PlayStation3 game consoles to Taiwan companies, as it has for the PS2 and PSP, the Commercial Times reported, citing an SCE official. It wouldn’t be the first time the company chooses this solution, because SCE usually makes new game consoles at home in the early stages of production before it gradually consigns the manufacture to overseas firms.

However, the most important announcement was that Sony does not regard Xbox as a competitor. Rather, the company may even consider working with Microsoft to develop games together, Yasuda noted.

Well, as for this statement, I do believe that it’s rather, well, unrealistic. Sony and Microsoft are direct competitors in more than one field. And why develop games that could run on both next-gen consoles (presuming that this is what Yasuda was talking about) when the fact that their games are not compatible is one of the most important things in their marketing strategies? 


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